"I purchased this because of the recommended & simple ingredients. Being the first here to review, I looked at other sites for others reviews (because, of course I buy thru Vitacost!) and others were pleased. This has a nice, clean, non-medicinal scent, and no strong herbal smell that would make my mini schnauzer run. It seems soothing to him, who has no major issues, so keeping his non-cropped ears clean & free of yeast makes me happy. Great product; I would definitely recommend!"