"Well, let's see...it DOES taste like beef. No fake aftertaste. I use it mostly to make my own version of french onion soup or when I want a hot bowl of mock noodle soup using the miracle noodles and this beef powder with some garlic spice. I do have to be careful not to use it too often because of the salt content--plus it has sugar in it and I'm trying to stay away from that, so it's mainly a treat for myself. I do prefer the frontier chicken broth instead because it is organic but it also has a lot of salt in it too."