More Protein • More Fiber • More Energy. 100% Protein Isolate! 20g Protein. 0g Trans Fat. 5g Fiber. Amazing Taste! Introducing Smart Protein™ – The Smarter Protein Bar. . More Protein – Each Smart Protein™ bar contains 20g of premium protein – and unlike other protein bars in the market that contain lower quality protein Smart Protein™ uses only 100% protein isolate! . More Fiber – Every Smart Protein™ bar delivers significantly more fiber than other leading brands for a protein bar you can feel great about eating. . More Energy – Featuring a powerful carbohydrate matrix Smart Protein™ bars are designed to provide energy to help you power through your busy day or an intense workout. . Make the SMART CHOICE and choose Smart Protein™ – an advanced and premium protein bar with 100% candy bar taste.