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Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black -- 8.5 fl oz

Embolden black hair with a licorice and blackberry blend for lasting multi-dimensional radiance. Protect while revealing the flaunting the deep mysterious depth of the darkest hair. With an exclusive Antioxidant-Powered UV Fade-Resistant System. Eco Chic Technology. Organic hair care. Black is the New Black. Boldy Black Coloflage™ Shampoo shows off deep tones and exquisite mystery for long-lasting and super sleek shine naturally.  A brillians berry-cocktail of Blackberry and Boysenberry along with Licorice extract synergistically combine with other powerful ingredients to explore lowlights and black dark-hari highlights to the surface.  . Protect.  Condition.  Defend.  Renew. Protect:  Exclusive UV fade-resistant system shields hair maintaining color vibrancy and integrity. Condition:  Nourishing antioxidant-powered conditioners shields against color wash-out. Defend:  Exclusive sealants smooth frizz and static while also defending hair against thermal damage. Renew:  Enriched color-lockers rebuild strength in rough porous hair to make hair 'new'.  . Eco Chic Technology: The elements of earth wind fire and water represent a unique combination of certified organic botanicals and incredible style.
Overall rating:
4.4 / 5
4.4
 / 
5
(5 reviews) 5
Open Ratings Snapshot
Rating breakdown 5 reviews
5 Stars
3
4 Stars
1
3 Stars
1
2 Stars
0
1 Star
0
5 out of 5(100%)customers recommend this product.
Customer reviews for Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black -- 8.5 fl oz
Review 1 for Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black -- 8.5 fl oz
Overall rating:
5 / 5
5 / 5
Taztige
fromNH
Age:45-54
Gender:Female
Best of its type
 July 25, 2014
"I love the Giovanni line of hair products. They are cruelty-free, have nice ingredients, smell good and work well.at a reasonable price. This shampoo makes my hair really soft and glossy; when I use it regularly, there is a definite darkening, and it helps to camouflage the grey bits in my naturally coloured black-brown hair. I use it with the companion conditioner. I have tried several similar products-this one is the best."
0points
0of 0voted this as helpful.
Review 2 for Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black -- 8.5 fl oz
Overall rating:
4 / 5
4 / 5
TheSalixLucida
Great for colored hair
 September 10, 2013
"I dye my hair black on a regular basis and bought this shampoo to prevent the color from fading so quickly. I have not been disappointed. It makes my color last longer and noticeably deepens the hue. My hair looks and feels healthier!"
0points
0of 0voted this as helpful.
Review 3 for Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black -- 8.5 fl oz
Overall rating:
5 / 5
5 / 5
HappyFunGirl
fromHawaii
Age:45-54
Gender:Female
Love this product!
 September 13, 2012
"I use the blonde but am buying this color for a friend. I've been using the bottle style for 2 years and have never had an issue with any of the bottles. I keep it both on a shelf in shower and in hanging basket. Never seen a drop leak out. Never had the tab get loose or wear out. I give it five stars all around. My only note is that it is very concentrated compared to most shampoos so I have to remember to put a small bit in my palm (I have long hair) or if I forget and go to standard glob, I waste a lot. As I don't use it every day, I still sometimes forget."
0points
0of 0voted this as helpful.
Review 4 for Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black -- 8.5 fl oz
Overall rating:
3 / 5
3 / 5
Value:
4 / 5
4 / 5
Quality:
4 / 5
4 / 5
Effectiveness:
4 / 5
4 / 5
Tutare
fromRichmond, VA
Age:45-54
Gender:Female
Referral source:Self-referred
Duration of use:61-180 days
Product is good, container needs improvement
 March 3, 2012
"I like Giovanni and this is a good product that is thick and covers my white/grey roots well. Helps stretch my in-between coloring period a bit farther. The bottle design however (inverted bottle with a snap cap) leaves a lot to be desired. It leaks all over my shower tub, leaving rings of dark color that's hard to clean. The thin snap lid would soon break off, leaving you no way to close the bottle after use. I bought several of the same brand (brown and black) and all acted the same way. I am not buying again until the company revamps its bottle design."
 
Other Vitacost Products I Would Recommend
 
+3points
3of 3voted this as helpful.
Review 5 for Giovanni Colorflage™ Daily Color Defense Shampoo Boldly Black -- 8.5 fl oz
Overall rating:
5 / 5
5 / 5
Value:
5 / 5
5 / 5
Quality:
5 / 5
5 / 5
Effectiveness:
5 / 5
5 / 5
RRBlackstar
Age:55-64
Duration of use:61-180 days
Great for grey!
 October 12, 2011
"I have salt and pepper hair. This shampoo imparts a softer silver color to the gray while deepening the very dark hair. My hair feels quite smooth when I use this shampoo but I also use the conditioner since my hair is long and curly. The conditioner make combing out tangles very easy. The smell the shampoo is blackberry! This shampoo and conditioner adds some volume to my hair."
-1point
0of 1voted this as helpful.