"This is not real cinnamon, it's actually a second cousin. You may not care, but if you're looking to reap the benefits of true cinnamon, I recommend looking for Cinnamomum verum/Cinnamomum zeylanicum. Cinnamon is produced from the inner bark of a small evergreen tree belonging to the Laurel family with the genus Cinnamomum. Although there are four commercial species of Cinnamomum, the global cinnamon market recognizes the product from only one species as true cinnamon. The product from the other three species, widely sold as cinnamon, is actually cassia."
"I bought this product based on the reviews. I prefer the Simply Organic's Vietnamese Cinnamon. I think it is stronger and has a better flavor. I find myself using twice as much of this cinnamon compared to the Simply Organic and because of that, it seems to change the consistency of my oatmeal. I guess it's all a matter of taste but I won't be buying this again."
"Until I used Starwest Botanicals Cinnamon Powder Organic, I had never really tasted or smelled true Cinnamon! This product has excellent taste and the most wonderful aroma - it really can't be beat for cooking. I use it daily in my morning drink - refreshing and tasty!"
"I love cinnamon. I use it every morning over my steel cut oatmeal. Spices have become rather expensive and it is hard to find organic. When I saw this product I thought I would try it. To my surprise it has a great fresh taste of real cinnamon in comparison to store bought at the grocery store plus the price of it is wonderful for the amount of 1 lb. I paid the same price just about for only 8 ozs."
"We use it for breakfast porridge almost every day. Have been ordering it for several years. The cinnamon is so powerful that the plastic bag that it is packaged in got "melted" and little bumps appeared on it (apparently from the spice heat)."