"This was my first time purchasing this product and brand. I've been having problems with chapped lips this season because of the extreme cold we've been experiencing this year. This Chapstick goes on really smooth and within a matter of minutes has my lips feeling SO much better. Even when I have a split lip from the dryness this Chapstick relieves the soreness quickly and I can smile without it hurting my lips. I will definitely buy this product and brand again!"