Take at the First Sign of a Cold. Reduces The Duration of a Cold. Individually Wrapped Liquid Lozenges. Homeopathic. That first sniffle sneeze or throat tickle...you have a Pre-Cold the first sign of a full blown cold is coming. Take Zicam® now - clinically proven to shorten a cold. Go from Pre-Cold to No Cold Faster™. . Get Rid of Your Cold Faster. Great tasting cherry flavor. Liqui-Gel center. Non-drowsy. Non-habit forming . Uses. Reduces duration of the common cold. Reduces severity of cold symptoms: sneezing; coughing; sore throat; stuffy nose; nasal congestion. . Zicam Cold Remedy was formulated to shorten the duration of the common cold and was not formulated to be effective for flu or allergies.