"I've bought every organic canned dog food on Vitacost to feed to my 8 year old Shorkie rescue. She is generally not picky but she definitely prefers this food to the rest. The texture of this food is better than the others. You can see actual pieces of vegetables and the meat is more like a ground meat texture vs. the pate texture some of the other brands have. I want to feed my babygirl the best and I feel good feeding her this brand, which sells in the organic market near me for 3x the cost on Vitacost!"